Project Eve is a unique concept focused on serving independent and sophisticated women in the age group of 25-40. In a pioneering effort that redefines the shopping experience of Indian women, Project Eve launched its first flagship store in Mumbai in June 2017. The unique experiential retail chain is the destination store which is built around the women to provide nearly everything that a woman needs to look & feel good.

Built with a mission to constantly create new and innovate, the store offers impeccable experience through its elegant ambience, in-store salon, café, personal stylist, plush trial rooms with lounge area along with a curated collection in apparel and beauty. Apparel collection in Indian and Western wear includes Handpicked brands, own label – Project Eve and an exclusive designer collection by Rahul Mishra. The store also houses ‘Swadesh’, the exclusive brand with traditional handcrafted merchandise.

Project Eve is crafted especially around women - to celebrate her. Every aspect of the store speaks loudly for women, may it be the collection with limited sizes for exclusivity, discovery based aisle structure, international experience & ambience, high street store staff or minute detailing like twin trial room, charging dockets and express check out at beauty section. The spacious trial rooms have been thoughtfully designed to pamper women with elegance including detailing like side tables, seating space and light modes for day and evening looks.