40 years in redefining the Ethnic wear retailing: Kalanikethan
The journey of the iconic brand Kalanikethan took root in 1976 in Vijayawada, the bustling city known for its rich history and legacy, in Andhra Pradesh. At a time when the ethnic retail industry was unorganized and fragmented and consumers were looking for choices, Kalanikethan identified the need and charted a new path, and soon, it became the go-to brand for people in and around Vijayawada. The store, spanning 6,000 square feet, offered something new and carved a niche as a family shopping destination. And the rest, as they say, is history. From Vijayawada to a Pan-South India footprint, the brand, in the ever-evolving retail landscape, stayed relevant with its unique offerings, innovation, and customer-first approach. Its products speak volumes about the intricate craftsmanship and artistic finesse that are hallmarks of Kalanikethan. Where tradition and fashion come together to make every celebration come alive. Where timeless allure and reverence for tradition go together.
Authenticity and craftsmanship are at the heart of every Kalanikethan product. No wonder, Kalanikethan, with an expanding network of retail outlets, has etched its mark in the world of ethnic fashion. From bridal silk sarees, fancy sarees, embroidery sarees, Banaras, Kotas, Dharmavarams, Kanjeevarams, Aranis, Appadas, handlooms, dress materials, ethnic wear for men and children, and readymades, Kalanikethan has always been offering the widest collection in an ambience that appeals and makes every shopping experience a memorable one.
In its constant endeavour to create unique customer experience suiting varied customer preferences, Kalanikethan came up with two more formats – Kancheepuram VRK silks and VRK heritage to offer the product experience to customers who are particular about the crafts, designs and the authenticity in the pure silk category.
Kancheepuram VRK SILKS – Since 2015
Kancheepuram Sarees at weavers' price
Kancheepuram VRK SILKS is positioned as the destination for all those looking for the finest designs, crafted patterns and vivid colours, in pure silk sarees.
Right from the ambience to the product offering, the customer can experience an authentic Kancheepuram Shopping experience at a VRK Silks store near you.
VRK Heritage – Since 2020
Discover the finest silks
Think exceptional craftsmanship, think VRK Heritage. Specially-curated saris in aesthetic designs are the brand's USPs and, since its inception, the brand has garnered appreciation for its weaves. It's become the home for classic silks and curated finesse.
The stores are meticulously designed to transport consumers to a bygone era, where every corner boasts magnificent collections. Reflecting the very finest curation of the Kanjivaram weave, VRK Heritage, while retaining the essence of tradition - the appeal of the authentic, infuses a unique interpretation of the contemporary.
Each saree is handpicked, and boasts of a rich lineage, a documented history and comes with a distinct imagery.
Explore a world of exquisite craft, discover the finest silks
Product Showcase: Kanjivarams, Patan Patola, Maheswari, Ponduru, Bandhej, Rajkot Patola, Tassar, Matka, Banaras, Organdy, Ikat, Handlooms.