Founded in London in 1760, Hamleys is the world's oldest toy retailer. Hamleys captures the imagination of children with its wide range of toys, exclusive merchandise and magical experience. It provides unique experiences to its customers through toy demonstrators, unique demos and exciting events. The Hamleys experience is an ultimate treat for the entire family.

It offers a wide range of toys from much loved brands to more traditional toys across children of all ages – be it toddlers, pre-teens or even adolescents. This includes the Hamleys branded range, renowned for exceptional quality and play value.

In 2019, Reliance Brands Limited acquired Hamleys marking the first acquisition of a global retail brand.