Freshpik is a one-of-a-kind contemporary food and grocery destination store with rich, new, unique and diverse engagements and experiences. It helps create a market which is seamless and enjoyable, a place which delivers information for making better choices, elevates the senses and boosts transparency for the customers. A space with ‘theatrical product interactions’ and a ‘seamless purchase experience’ to delight the senses.
The brand aims to serve an urban, upmarket and discerning customer who is a connoisseur of finer things in life, sophisticated and yet subtle, well-travelled, well exposed and is adventurous in her culinary practice & experience.
It caters to her grocery needs with a whole gamut of gourmet assortment including the best international ingredients, farm fresh fruits & vegetables of the highest quality, especially curated range of ready to eat products, healthy range of gluten and sugar free products, finest wines & cheeses, specialty coffee & teas, luxury confectionery, aesthetic kitchen essentials and health & personal care products as well.
Freshpik also caters to her desire for a luxurious, pleasant, welcoming, modern and soothing shopping experience that elevates the mood and is enjoyable with its immersive and intuitive digital elements. There is a wide array of kiosks offering ready to eat gourmet delights to pamper her taste buds and enhance the shopping experience. At present the brand operates a solitary store in one of the most luxurious malls in the country – Jio World Drive, BKC, Mumbai.