Fresh Signature is a reimagined contemporary supermarket offering broad range of kitchen essentials – including local ethnic snacks & foods, premium ingredients for global cuisines as well as fresh fruits & vegetables, dairy products, and other everyday grocery items..

The premium interiors add to the shopping experience while the quality of the F&V and loose staples is reminiscent of the mother brand’s commitment to freshness and the highest quality standards.

Targeting the new age discerning consumer whose culinary endeavors include local as well as global cuisines, most of the stores are in the premium catchments.

True to its purpose, the brand is positioned as Your Global + Local Grocery store